case studies: Hilton
Hilton’s brief was to create a promotional film to send out to the press and place on Hilton’s company website. The film needed to both showcase the launch of Hilton’s latest hotel and emphasis the key brand marketing messages.
Short & Suite together with Wyld Stallyons devised a film strategy that followed a Hilton Garden Inn customer staying in the hotel for the first time. The film progressed as they pass through the hotel noting all of the brand pillars which appear in 3D motion graphic text.
The project was filmed in HD using a Steadycam to create the smooth movement between the rooms. It was edited in Final Cut Pro with special effects added in After Effects and 3D Studio Max.
The final output was a web video and a compressed Windows media file placed on 256k memory sticks. These were sent out to members of the press as part of an advertising campaign conducted by Social marketing agency.