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case studies: Budweiser

Budweiser the sponsor of the Zane Lowe Home taping tour required a promo that captured the energy and atmosphere that his live DJ-ing gigs give out. Touring with guest DJ’s across the UK the brief was to create a five minute promo which included interviews with Zane Lowe to send out to all future events.

The crew, dedicated fans of Zane Lowe, captured interviews pre & post event which carried on into the early hours of the morning. Filmed on both Digi Beta and HDV and edited in Final Cut Pro.