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The Rise of Explainer Videos for SME

Explainer video is one of the fastest growing video types being used by businesses. If you still haven’t got an explainer video, then you are definitely falling behind! 

Explainer Video

What explainer videos can do for you?

There are a lot of benefits that explainer videos can have towards SMEs and start-ups. It can help increase awareness towards your brand, directing your targeted customers to your website and also increase the sales and return on investment.

Here are a few facts and tips towards explainer videos:

  • Your explainer video needs to be attention grabbing and engaging.
  • With an explainer video, 85% of people are more likely to buy the product.
  • Call for action is crucial near the end of the video, as it can help increase clicks towards your website (increase the chance of purchases)
  • Explainer videos have helped many businesses increase their revenue by 15%
  • By adding in an explainer video to your website’s FrontPage, it can increased the conversion rate by 20%
  • The explainer video can also be optimised effectively for your website, to increase your website SEO.

 

Examples

We are going to show you some of the best explainer videos out there, this can give you an idea of how useful they would be towards your business and your brand.

DollarShaveClub.com – Our Blades Are F***ing Great:

This video is one of the highest views explainer videos. With it’s humorous content and engaging use of words, it’s views shot up to around 12 million.

Poo Pourri – Girls Don’t Poop:

This is one of the most viewed and fastest growing explainer videos, with 19 million views in just 2 months. The use of over the top humour definitely grabs everyone’s attention.

Foursquare – Hi! I want to learn more about foursquare!

This explainer video delivered its messages very clearly, the animation is attractive and engaging for the audiences. The most crucial part is that their call for action is clear and simple for the audiences.

Want to know more about how explainer videos can help your business grow? Give us a ring on 0203 642 6213 or email us at David@shortandsuite.co.uk to find out more.

19 November 13